In The Venue

Before you hire a certain SEO company there are two things you need to keep in mind. First, you need to make sure that the company will inform you of every step they plan to take. By doing that, you will also cover the second point which is avoiding the use of shady or black hat SEO techniques.

Black hat SEO may boost your rank or traffic fast, but that is just a short rating that will eventually get you banned from the search engines. In the end it will only harm your website and your business. If you find a solid and honest SEO company here is how their approach should look like.

A good SEO company will first do a complete analysis of your website. By doing that the SEO company will get an idea of the website’s structure and the importance of the website and each of its pages. After this is established, a keyword research is what usually follows. The basic idea is to find the keywords that drive the largest amount of traffic to your website and work on optimizing your website even more by using these keywords. That can be done by finding relevant keywords that are less competitive but can still drive a sufficient amount of traffic to your website, plus they are much easier to optimize.

After that the company analyzes the competition. Usually top 5 competitors are analyzed in order to get a clear picture of their backlinks, site structure, titles, meta tags, etc… This is done in order to see how the competition got their rankings and where they get their backlinks from, which is just the first step in optimizing your website. After that the SEO company should provide a complete content analysis of your website. This is done to evaluate the quality of the content, keyword density and keyword prominence. After that, depending on the analysis, the content may need to be rewritten.

Once the basic layout of the site like keywords, titles and everything mentioned has been analyzed, the next step would be to perform a deep structure analysis. This is the tricky part for most companies, so if you have a good company your can rely on them going this far at least.

When optimizing a website you need to realize that your view of the site and crawlers view of the site is completely different. Therefore, in order for the site to be optimized for both viewers and crawlers an SEO company needs to inspect it and eventually modify its code and page layout. The tricky process for a company is to combine those two and this is exactly where a professional SEO company will perform its best while amateur one will lack experience and knowledge.

In addition to everything said, a professional SEO company will have to be engaged in an ongoing work. SE optimization is not something that is done overnight and then it is settled. Optimization is an ongoing process, and that is where the linking comes into place. Website structure and architecture can be completed 99% and may need to be modified from time to time, but linking and expanding the quality links is something that should be done regularly to maintain the ranking and traffic achieved.

The first important part of linking is internal linking, since without it, no matter how optimized your site is, you can never achieve top ranking. It is very important to link your important keywords and pages throughout the website.

After that comes the external linking. External links are also very important, but they need to be relevant. You can have thousands of external links with no relevancy o your website and they will not affect your ranking very much. Therefore, inbound linking should be considered the top priority and should be asked only from site and pages with relevancy. The SEO company may not just offer links from other relevant websites but can also create blog posts and press releases linking to your pages.